Blake Epstein

Chief Operating Officer

When Marketing Won’t Save Your Company

by Blake Epstein

As a startup, you tend to work with other startups. Your clients are smaller, a little less business savvy and their products often fail to reach critical mass . As someone who has worked with a broad range of startups, a pattern began to emerge on why some have succeeded ...

How to Effectively Measure Offline Conversions with Facebook

by Blake Epstein

How to Use Facebook To Measure Offline Conversions

Top Mistakes People Make When Starting A Shopify Store

by Blake Epstein

You're launching a store because you have an amazing product and you want the world know about it. Shopify makes things super simple to get started. Sign up for an account, choose a theme, adjust some basic styling, add your products and you're ready to go. But because it's so ...

How To Track Google Organic Traffic Using a Facebook Pixel Custom Event and Google Tag Manager

by Blake Epstein

Continuing from our post on How to Create and Use a Custom Facebook Event, let's walk through a real-life example.

How To Create and Use Custom Facebook Conversion Events using trackCustom

by Blake Epstein

The Facebook Pixel is the main tool you can use to track events on a website. You can then use data from the pixel with Marketing API to: Build custom audiences based on activity on your website Measure conversion activity and determine which ads lead to results such as purchases. ...

How to use Mailchimp Merge Tags and Google Tag Manager for Facebook Advanced Matching

by Blake Epstein

What is Facebook advanced matching? “This new feature of the Facebook pixel enables advertisers to leverage their own customer data such as email address, phone number, and so on. By implementing this feature, advertisers can report on more conversions, optimize their ads against more conversion data, and reach more people ...