Client Success: Hillflint

Ecommerce Feedlogic Shopify ROAS

Background:

Hillflint came to Seedlogic looking for an agency to provide digital strategy and manage all digital marketing spend profitably. After a comprehensive digital audit, it was identified that Google Shopping and Facebook Dynamic Product Ad campaigns were under-delivering and displaying incorrect product attributes. Because of development complications, Seedlogic was forced to navigate around flaws in the legacy ecommerce platform that Hillflint’s site ran on, prior to their replatforming to Shopify.

Problem:

Hillfllint has a massive catalog of products. Under their old ecommerce platform, each product contained inconsistent attributes. The old ecommerce platform prevented them from editing the product catalog feed, creating a series of critical marketing issues and delivery errors.

These issues included:

Hillflint then migrated their store to Shopify Plus. While Shopify Plus provided many fixes to key issues, Shopify does not have a native catalog feed management solution or a free third-party app.

Solution:

Seedlogic decided to create a tool called Feedlogic – a feed generator solution for Shopify store owners.

Feedlogic is a free product catalog feed solution that allows users to easily edit products in a simple and intuitive way.

Key Benefits of Feedlogic

  1. Speed With Feedlogic, any Shopify account can use Google Shopping, Facebook’s Dynamic Product Ads or any other dynamic marketing channel that requires a feed. Instead of trying to alter site code on the hosting side, Feedlogic is a middleware app that uses Shopify’s native API to rapidly build a marketable product catalog feed for Facebook, Google, Criteo and other dynamic display channels.
  2. No Coding Required Since Feedlogic does all the work seamlessly, no costly web development is required to generate or make alterations to the product catalog feed. Choose between any product feed format, including XML, TSV...
  3. Easily Update, Test & Optimize Your Product Feed AttributesWithout Feedlogic, most catalog feeds use the static product attributes listed on the website (title, description, image, etc…). With Feedlogic, anyone can apply “transformations” that improve product attributes to reach more customers and more accurately describe your product’s features.

Results:

Facebook
Increased Product Match Rate on Facebook from 56% to 100%
Facebook
Increased Product Match Rate on Facebook from 56% to 100%
Google
Increased Product Match Rate on Facebook from 56% to 100%

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