Retail

Hillflint

Background

Hillflint came to Seedlogic looking for an agency to provide digital strategy and manage all digital marketing spend profitably. After a comprehensive digital audit, it was identified that Google Shopping and Facebook Dynamic Product Ad campaigns were under-delivering and displaying incorrect product attributes. Hillfint was also in the process of migration for a legacy ecommerce platform on Shopify.

Marketing Challenges

In Hillfllint's legacy ecommerce platform, each product contained inconsistent attributes. Due to high costs of development, this prevented Hillflint from editing the products inside the feed. This ultimately created a series of critical marketing issues and delivery errors.

  • Google Shopping campaigns were severely hindered because of poor product schema information — limiting scale and performance
  • Dynamic Retargeting Channels such as Criteo couldn't adequately match products. This lead to poor marketing performance
  • The 'ViewContent' Facebook pixel event couldn't adequately match products. Because of the volume of products and flaws in their ecommerce platform, tt was determined that the necessary product feed alterations were unfeasible because they were too costly and required too much manual alteration and changes to the site’s core code

Solution

Seedlogic decided to create a tool called Feedlogic – a feed generator solution for Shopify store owners. Feedlogic is a product catalog feed solution that allows users to easily edit products in a simple and intuitive way.

Results

  • Increased Product Match Rate on Facebook from 56% to 100%
  • Increased ROAS from DPA prospecting campaigns 125%
  • Increased Product Match Rate on Facebook from 78% to 100%

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