Hillflint came to Seedlogic looking for an agency to provide digital strategy and manage all digital marketing spend profitably. After a comprehensive digital audit, it was identified that Google Shopping and Facebook Dynamic Product Ad campaigns were under-delivering and displaying incorrect product attributes. Hillfint was also in the process of migration for a legacy ecommerce platform on Shopify.
In Hillfllint's legacy ecommerce platform, each product contained inconsistent attributes. Due to high costs of development, this prevented Hillflint from editing the products inside the feed. This ultimately created a series of critical marketing issues and delivery errors.
These issues included:
Seedlogic decided to create a tool called Feedlogic – a feed generator solution for Shopify store owners.
Feedlogic is a free product catalog feed solution that allows users to easily edit products in a simple and intuitive way.
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