Client Success: Misook

Ecommerce Shopify ROAS

Background:

Misook is a high-end fashion brand with elegant knitwear designed for the working woman. In 2018, Misook was looking for an agency partner to help expand customer prospecting while maintain strong return on ad spend.

Challenges:

  • Misook felt underwhelmed by their previous agency's social performance

  • Needed to increase ratio of prospecting spend at a positive ROAS

  • Wanted help creating copy, images and motion for social ads

Solution:

After performing a social ad and analytics audit, Seedlogic identified several targeting and creative opportunities that could help expand social prospecting.

Utilizing a tiered system leveraging first-party data, as well as a structured testing plan, Seedlogic was able to increase week-over-week prospecting sales in less than 1 month.

Results:

Seedlogic's campaign and creative strategy immediately generated profitable prospecting and overall account growth. These metrics include:

Year-over-year growth up $2MM

Increased ad spend from $400K to $2.1MM profitably

Brand growth up 75% YoY through Q2 '19

"Seedlogic has been a critical part of our overall digital success at Misook. Working with them feels like an extension of our own marketing team. Having such a strong partner in both digital strategy and execution has allowed for us to focus on operations and exponentially scaling our business."

Le Wang

Head of Ecommerce for Misook, Ming Wang, and Jones New York

Toula Corporation Brands

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