Client Success: Misook

Retail

Misook

Background

Misook is a high-end fashion brand with elegant knitwear designed for the working woman. In 2018, Misook was looking for an agency partner to help expand customer prospecting while maintain strong return on ad spend.

Marketing Challenges

  • Misook felt underwhelmed by their previous agency's social performance
  • Needed to increase ratio of prospecting spend at a positive ROAS
  • Wanted help creating copy, images and motion for social ads

Solution

After performing a social ad and analytics audit, Seedlogic identified several targeting and creative opportunities that could help expand social prospecting. Utilizing a tiered system leveraging first-party data, as well as a structured testing plan, Seedlogic was able to increase week-over-week prospecting sales in less than 1 month.

Results

  • Year-over-year growth up $2MM (2018 - 2019)
  • Increased ad spend from $400K to $2.1MM profitably (2018 - 2019)
  • Brand growth up 75% YoY (2018 - 2019)

"Seedlogic has been a critical part of our overall digital success at Misook. Working with them feels like an extension of our own marketing team. Having such a strong partner in both digital strategy and execution has allowed for us to focus on operations and exponentially scaling our business."

Le Wang
Head of Ecommerce for Misook, Ming Wang, and Jones New York
Toula Corporation Brands

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