We use a small budget testing methodology to test various campaigns and identify the ones that are most successful. Once we have found the "winners," we can then increase the budget for those campaigns and scale them up to become more profitable.
The experiments that we conduct are designed to improve the ROI by focusing on specific outcomes, such as increasing purchases or generating leads.
Data is at the heart of every campaign decision. That means we need to ensure all sources are measuring data accurately. We perform regular audits to ensure data truth.