5 Must-Have Shopify Apps

Date Published: 10/7/2021

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Last Updated: 10/20/2021

With thousands of options in the Shopify App Store to choose from, it may be overwhelming when you’re just getting started to select the right ones for your store. Whether you want to add customer reviews, improve email marketing, or get in-depth analytics, there’s definitely an app for that. Here’s our list of five must-haves for any Shopify store that we recommend to retailers and marketers.


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All ecommerce stores need a tool for banners and pop-ups, and the best app you’ll find for this is Privy. Privy is being used by Shopify ecommerce businesses across niches to improve website conversion, grow email lists, and drive more sales. Privy’s integration with Shopify and Shopify Plus gives you the power to set up an account in seconds & get your first campaign live right away. So, why Privy?

  • A variety of fully customizable options. Privy's suite of conversion, email marketing, and SMS tools, including exit-intent driven popups & banners, help you grow your email list from your Shopify store. All without coding or development skills needed, and includes support for custom storefronts. Choose from 100's of high-converting templates or fully customize your design and work quickly with Privy’s easy-to-use campaign designer.

  • Mobile-optimized. Mobile-friendly displays including pop ups, spin to win wheel, banners, flyouts, announcement bars, & embedded forms for email collection

  • Integrations. Single use & bulk coupon code integration. Surface coupon codes in your popups & autoresponders

  • Sophisticated targeting. Target campaigns based on exit intent, cart abandonment, cart value & website behavior

  • A/B Testing. Run automated A/B tests to compare different creative, formats, and timing to understand impact on conversion rates.

  • Integrations. Sync contacts to 50+ email marketing services like Mailchimp, Klaviyo, Bronto, Conversio & more.



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For all of your store’s email needs, Klaviyo is the best choice and the leading ecommerce marketing platform in the Shopify ecosystem. Over 265,000 stores around the world use Klaviyo to send personalized email, SMS messages, signup forms and more. Here are a few highlights about the platform:

  • Integrations - pre-built integrations for over 100 tools, like Facebook, ShipStation, and Smile.Facebook Advertising, Recharge, Zendesk, Swell Rewards,, Aftership and more.

  • Best-in-class segmentation capabilities - Target customers with relevant messages based on how they’ve interacted with your brand in the past. Send tailored messages to drive first-time customer sales, build strong relationships with VIPs, and more.

  • Pre-built templates, forms and automations -  Automate your brand’s welcome series and abandoned cart messages (and more) in a matter of minutes. Start with our library of pre-built automations, or build your own.

  • Robust reporting - Track the metrics that matter most to your business and understand how much money you’re earning with Klaviyo at a glance.

  • Flexible Account Options - Upgrade to flexible month-to-month pricing based on your contact list size.


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In 2021, social proof in the form of reviews is a must-have for any successful Shopify store. According to a recent survey, 91% of consumers ages 18-34 read reviews. Research by the Spiegel Research Center reveals that the likelihood of a product getting purchased increases by 270% when it gets five reviews.

While you’ll find many review apps in the Shopify store, outshines other review apps and is used by HBO, Colgate,, Linjer, and many other major brands to increase sales with customer content & testimonials. is a powerful (and affordable!) easy-to-use customer marketing platform that will allow you to capture and showcase high-impact reviews & ratings from your verified customers. highlights include:

  • Multiple on-site display widgets - Carousel, Side Drawer, All Reviews page, Instagram Feed, Checkout Comments, and more

  • Mobile-optimized responsive, works with any theme

  • Revenue generating features like Product Recommendations to upsell similar products,coupons to incentivize reviews, and retargeting ads via Facebook & Instagram

  • Moderation - Choose which reviews get published

  • Custom branding - Fully customizable to fit your brand - Your logo, colors, fonts, layoutIntegrations: has connections with Google, Microsoft, Facebook, Instagram, and more. * Use your reviews and UGC to help boost your sales!

  • SEO benefits - Inline-SEO and show star ratings on Google for Product and Collections pages



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For streamlining customer service, Gorgias is a must-have app for top Shopify stores. Gorgias is an all-in-one help desk experience across email, live chat, phone, Facebook, Instagram, contact us page in one unified view to streamline your support tickets, saving you time and money. As opposed to solutions like Zendesk or Freshdesk, Gorgias has an extremely powerful integration with Shopify and Shopify Plus, so that you can see order details for a customer, and refund, cancel, duplicate orders without leaving the help desk app. Highlights of Gorgias include:

  • Streamlined customer service capabilities on every CRM Channel - Manage conversations from email, live chat, phone, and social in one helpdesk,  see the full customer live chat and message history across different channels in one view and support for multiple stores.

  • Reduce ticket time and work faster - respond instantly with live chat, see customer support details and orders right next to the ticket, respond in one click using pre-made templates, use Macros (variables like order status, shipping date, etc.) to pre-fill answers, and eliminate ticket backlog.

  • Integrations - Integrate Gorgia with apps you use for loyalty, payment, shipping, ping & Apple pay and perform actions like awarding loyalty points without leaving the chat. Gorgias integrates with ReCharge, Shipstation, Messenger, Aircall, LoyaltyLion, and more.


Metafields Guru

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Have a large store with many SKUs? Then you need the bulk editor tool Metafields Guru. The bulk editor allows you to create, update and delete metafields for all resources or a filtered selection with just one click.The import/export functionality helps you manage large and small sets of data. With the smart fields mapping, you can import metafields from a custom CSV file. Highlights of Metafields Guru include:

  • Metafields sets - create groups of metafields to be applied to all the entities of a specific resource type

  • Browser extension - manage directly from Shopify admin panel

  • Liquid code generator - get a valid Shopify Liquid code with a single click.